Cell for IPR Promotion and Management (CIPAM), under the department of industrial policy and promotion, launched a competition for college and university students to foster a culture of innovation and creativity in the youth. The competition – IPrism – invites students to submit films on piracy and counterfeiting under two categories of 30 and 60 seconds. Another category in the competition is a mobile gaming app on intellectual property (IP). Cash prizes of Rs 4 lakh will be given to the winning teams along with mementos and certificates.