Uttar Pradesh Government launched massive door to door “DASTAK campaign against Acute Encephalitis Syndrome (AES) and Japanise Encephalitis (JE). It was launched in association with UNICEF (United Nations Children’s Fund). DASTAK campaign is part of the comprehensive Social and Behaviour Change. DASTAK campaign is part of the comprehensive Social and Behaviour Change Communication (SBCC) strategy embraced by state government to beat encephalitis. In DASTAK campaign, the whole state machinery with help of UNICEF will go door to door in 38 JES and AE affected districts, mostly falling in the Tara.