National Safe Motherhood Day is observed on April 11 every year. National Safe Motherhood Day 2016 is an initiative of the White Ribbon Alliance India, to enforce that women must have the availability and adequate access to care during pregnancy, childbirth and postnatal services. The White Ribbon Alliance for Safe Motherhood, India was formed when Centre for Catalyzing Change, an NGO, brought together a group of individuals and organizations to advocate safe motherhood in India.

Building alliances for improving maternal health facilities.
Strengthening capacity of health care workers.
Influencing policies of maternal care.
Harness resources of technology and training.
Inspiring action at various levels.